{"id":762,"date":"2020-11-23T20:25:44","date_gmt":"2020-11-23T18:25:44","guid":{"rendered":"http:\/\/lunif.com\/blog\/?p=762"},"modified":"2020-11-23T20:25:44","modified_gmt":"2020-11-23T18:25:44","slug":"cum-descrii-cursuri-care-se-vand-a-doua-parte","status":"publish","type":"post","link":"https:\/\/lunif.com\/blog\/cum-descrii-cursuri-care-se-vand-a-doua-parte\/","title":{"rendered":"Cum descrii cursuri care se v\u00e2nd? (a doua parte)"},"content":{"rendered":"\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Provocarea trainerului este capacitatea de a ajunge la cursant. Aceast\u0103 provocare poate fi dep\u0103\u0219it\u0103 printr-o atent\u0103 parcurgere a pa\u0219ilor din diagrama al\u0103turat\u0103:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"189\" src=\"https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/Capture2-1024x189.jpg\" alt=\"\" class=\"wp-image-763\" srcset=\"https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/Capture2-1024x189.jpg 1024w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/Capture2-300x55.jpg 300w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/Capture2-768x142.jpg 768w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/Capture2.jpg 1083w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">In prima parte a <\/span><a href=\"https:\/\/lunif.com\/blog\/cum-descrii-cursuri-care-se-vand-prima-parte\/?fbclid=IwAR1ihFgU7Ujius_Rhq9Cib49OFqEOrXI721z0FWb1cI38M3W3WsYqmY6lwg\">acestui articol<\/a> <span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"> po\u021bi descoperi cum s\u0103: cercetezi pia\u021ba, creezi o introducere atractiv\u0103, prezin\u021bi obiectivele \u0219i elementele generale din descrierea cursului. A venit momentul s\u0103 clarific\u0103m urm\u0103toarele componente de mare fine\u021be.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>STRUCTURA &#8211; PARAGRAFE \u0219i SUBTOPICI<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>1. Aranjarea textului<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">\u0218tim din copil\u0103rie: nimeni nu suport\u0103 pagini nesf\u00e2r\u0219ite de text. \u00cemparte descrierea \u00een teme, idei \u0219i subidei, sus\u021binute de titluri \u0219i subtitluri, fiecare din ele cu c\u00e2teva paragrafe. Paragrafele mici, aerisite (nu cu aspect de gol), de dou\u0103-trei propozi\u021bii, sunt extrem de facile \u00een lecturare.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Po\u021bi \u00eentrerupe textul cu exemple incitante, trimiteri diverse \u0219i chiar glume. R\u00e2sul este \u00eentotdeauna benefic.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Ai grij\u0103 \u00een sistematizarea informa\u021biei. Ofer\u0103-i un anumit curs, astfel \u00eenc\u00e2t s\u0103 mearg\u0103 \u00een profunzime. Organizarea \u201ede tip MATRIOSKA\u201d este cea care face un cititor s\u0103 urm\u0103reasc\u0103 toat\u0103 prezentarea. Prin urmare evit\u0103 repetitivitatea.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>2. Formatarea textului<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Caracterele majuscule sau italice pot obosi, evit\u0103 utilizarea lor dac\u0103 nu este cazul.  \u00cengro\u0219area (bold) scoate \u00een eviden\u021b\u0103, \u00eens\u0103 nu o folosi excesiv, vei ob\u021bine un rezultat invers celui dorit. La culori po\u021bi folosi nuan\u021be de gri sau albastru.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>LIMBAJUL DESCRIERII<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>1. Utilizeaz\u0103 fic\u021biunea<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Povestea este modalitatea prin care cititorul interiorizeaz\u0103 subiectul tr\u0103indu-le ca pe propria via\u021b\u0103.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>2. Comunici cu simplitate \u0219i \u00een\u021beles direct<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Neologismele, jargonul sau cuvintele de specialitate pot crea un blocaj \u00een g\u00e2ndirea posibilului cursant, la fel cum o formulare de tip \u201ecurs interactiv\u201d sau \u201ehand-on\u201d sunt exprim\u0103ri prea vagi pentru a determina la participare.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Ai mare grij\u0103 \u00een utilizarea abrevierilor sau acronimelor care se reg\u0103sesc \u00een arii restr\u00e2nse sau multiple cu sensuri diferite; ele presupun efort \u00een \u00een\u021belegere sau efort suplimentar de c\u0103utare.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>3. Utilizeaz\u0103 verbele de ac\u021biune<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">S\u0103 spui c\u0103 \u201eva \u00eenva\u021b\u0103\u201d este de-a dreptul ineficace dac\u0103 te adresezi elevilor-studen\u021bilor. Ei sunt \u00eentr-o zon\u0103 a vie\u021bii cu aceast\u0103 principal\u0103 caracteristic\u0103. Captiveaz\u0103-i, f\u0103-i p\u0103rta\u0219i la lucruri de excep\u021bie. Arat\u0103-le ca vor parcurge cu propriile for\u021be o activitate \u0219i tu e\u0219ti asistent sau copilot \u00een aceast\u0103 aventur\u0103.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Folose\u0219te <\/span><a href=\"https:\/\/ro.sawakinome.com\/articles\/language\/what-are-action-verbs.html\">verbe de ac\u021biune<\/a> <span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">precum:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/tabel-1024x680.png\" alt=\"\" class=\"wp-image-764\" srcset=\"https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/tabel-1024x680.png 1024w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/tabel-300x200.png 300w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/tabel-768x510.png 768w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/tabel-1536x1020.png 1536w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/tabel-2048x1360.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>4. Evit\u0103 exprimarea expeditiv\u0103<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Dac\u0103 titlul, prin formulare adecvat\u0103, are scopul de a convinge s\u0103 se analizeze descrierea cursului, descrierea este cea prin care po\u021bi s\u0103 faci un cursant s\u0103-\u0219i doreasc\u0103 s\u0103 \u0219tie mai mult despre curs, despre trainer, cuprins, program, etc. Acesta este motivul pentru care nu se recomand\u0103 o descriere cu mult prea mult\u0103 de informa\u021bie, \u00eens\u0103 nici prea sumar\u0103.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>5. Adreseaz\u0103-te direct<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Folose\u0219te persoana a II-a sg. Ex. afli despre&#8230;; construie\u0219ti o perspectiv\u0103 nou\u0103,&#8230; real\u0103&#8230;, inedit\u0103&#8230; despre; desf\u0103\u0219ori activit\u0103\u021bi practice&#8230;; \u00eembun\u0103t\u0103\u021be\u0219ti&#8230;; etc. Vorbe\u0219te cu cititorul, nu despre el.<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Centreaz\u0103-te pe cursant,<\/span<<\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Surprinde o nevoie iminent\u0103 \u0219i ofer\u0103 un instrument care poate fi utilizat permanent ca baz\u0103 \u00een evolu\u021bia sau dezvoltarea personal\u0103 a cursantului.<\/li><\/span>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Ofer\u0103 un beneficiu. Adaug\u0103 un stimulent.<\/li><\/span>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Creeaz\u0103 o imagine de ansamblu a cursului, bine \u00eenchegat\u0103, u\u0219or de c\u00e2nt\u0103rit, m\u0103surabil\u0103 \u00een: kilograme mai pu\u021bine, o profesie de urmat, un examen reu\u0219it, o pasiune \u00eemplinit\u0103, etc.<\/li><\/span>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Concentreaz\u0103-te pe acea parte a cursului t\u0103u care ofer\u0103 un plus fa\u021b\u0103 de cursurile similare.<\/li><\/span>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Nu te rezuma doar la informa\u021bii, deprinderi \u0219i abilita\u021bi. Ultimele genera\u021bii sunt axate pe protec\u021bia naturii, a planetei, pe viziunea unui om mai bun.<\/li><\/span>\n<li> <span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Atinge m\u0103car una din cele trei corzi ale sensibilit\u0103\u021bii: dorin\u021b\u0103, fric\u0103, curiozitate.<\/span><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Arat\u0103-le din c\u00e2nd \u00een c\u00e2nd c\u0103 a fi profesionist nu \u00eenseamn\u0103 \u00eentotdeauna s\u0103 st\u0103p\u00e2ne\u0219ti o \u0219tiin\u021b\u0103, ci s\u0103 dob\u00e2nde\u0219ti abilita\u021bi mai pu\u021bin cunoscute \u0219i s\u0103 cuno\u0219ti bune practici.<\/li><\/span>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">G\u00e2nde\u0219te o nevoie \u0219i ofer\u0103 o solu\u021biei!<\/li><\/span><\/ul>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>6. Fii precis \u0219i pozitiv<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Concentreaz\u0103-te pe beneficii. Arat\u0103 exact ce va c\u00e2\u0219tiga cursantul la finele proiectului.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Arat\u0103 de ce iube\u0219ti sau de ce te atrage un domeniu sau un subiect. Iubirea atrage la fel de mult \u00een filme, ca \u0219i \u00een profesii; \u00een ambele cazuri exist\u0103 o mare tendin\u021b\u0103 de substituire. Un cursant va fi atras irezistibil s\u0103 fac\u0103 ceea ce al\u021bii fac cu mare pasiune. Vorbe\u0219te cu entuziasm \u0219i d\u0103 exemple din via\u021b\u0103 real\u0103, dac\u0103 este posibil chiar de la curs.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>7. Folose\u0219te-te de autoritatea pe care o de\u021bii<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Orice autoritate prezint\u0103 credibilitate \u0219i un exemplul de urmat. Un furnizor de curs poate s\u0103-\u0219i construiasc\u0103 credibilitatea printr-un curs bun care s\u0103 aib\u0103 succes. Si un curs bun este sus\u021binut de o prezentare destinat\u0103 s\u0103 ating\u0103 poten\u021bialul maxim de cursan\u021bi.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>TEHNICI DE PREDARE<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Po\u021bi dezv\u0103lui metodele de predare utilizate dac\u0103 presupun noutate sau eficien\u021b\u0103. Ele pot fi incluse \u00een descrierea cursului dac\u0103 acestea au nevoie de o clarificare sau, \u0219i mai bine, la \u00eencheierea descrierii cursului.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>1. Precizeaz\u0103 metode de livrare a cursului:<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Curs scris, online, predare direct\u0103,<\/span><\/li><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Este curs de clas\u0103, de atelier, experiment,<\/span><\/li><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Este un curs mixt de \u00eenv\u0103\u021bare \u0219i practic\u0103 etc.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"> <strong> 2. Arat\u0103 ce vor putea face participan\u021bii dup\u0103 curs<\/strong><\/span><\/p>\n\n\n\n<ul><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><li>Vei picta,<\/li><\/span>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Vei schia,<\/span><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Vei programa.<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-photo-760710-1024x681.jpeg\" alt=\"\" class=\"wp-image-769\" srcset=\"https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-photo-760710-1024x681.jpeg 1024w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-photo-760710-300x200.jpeg 300w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-photo-760710-768x511.jpeg 768w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-photo-760710-1536x1022.jpeg 1536w, https:\/\/lunif.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-photo-760710.jpeg 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>ORGANIZAREA CURSULUI<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Care este perioada \u00een care se desf\u0103\u0219oar\u0103 cursul, perioada din an \u0219i din zi.<\/span><\/li><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Nivelul sau domeniul de aplicare. Ex: Se adreseaz\u0103 \u00eencep\u0103torilor sau celor avansa\u021bi, este o introducere, o ini\u021biere sau o cale de atingere a performan\u021bei.<\/span><\/li><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Cu examen (\u00een ce consta examenul), cu diploma, acreditare,<\/span><\/li><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Materiale, echipament necesar pentru curs (laptop, mostre, materiale speciale etc)<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>INCHEIERE<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Finalizeaz\u0103 cu o concluzie care s\u0103 le spun\u0103 participan\u021bilor ce le permite cursul s\u0103 ob\u021bin\u0103 sau s\u0103 devin\u0103.<\/span><\/li><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Include \u00een ultima propozi\u021bie un apel la ac\u021biune.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Acum este r\u00e2ndul t\u0103u s\u0103 creezi un curs nou, sunt mii de oameni care vor s\u0103 afle ceea ce tu \u0219tii. Iar dac\u0103 ai nevoie de opinia\/feedbackul unui expert, ne po\u021bi scrie pe<\/span> <a href=\"https:\/\/www.lunif.com\/contact\">Formular de contact.<\/a><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Mult succes!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mici trucuri cu efecte marete pentru cursuri care se vand.<\/p>\n","protected":false},"author":1,"featured_media":768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26],"tags":[47,45,32,49,50,46],"class_list":["post-762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole-pentru-traineri","tag-continut-curs","tag-descriere-curs","tag-invatare","tag-limbaj-curs","tag-predare","tag-vanzare-cursuri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cum descrii cursuri care se v\u00e2nd? 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