{"id":3358,"date":"2024-05-01T15:33:19","date_gmt":"2024-05-01T13:33:19","guid":{"rendered":"https:\/\/lunif.com\/blog\/?p=3358"},"modified":"2024-05-01T15:36:09","modified_gmt":"2024-05-01T13:36:09","slug":"comunicare-marketing-sustenabilitate-care-ti-se-potriveste","status":"publish","type":"post","link":"http:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/","title":{"rendered":"Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te?"},"content":{"rendered":"\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Ast\u0103zi te invit sa continu\u0103m drumul spre dezvoltare profesional\u0103 al\u0103turi de un invitat Anca Roman care o s\u0103 ne spun\u0103 c\u00e2teva cuvinte foarte frumoase despre cele 3 meserii pe care le practic\u0103: Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-po\u021bi-sa-ne-spui-despre-tine-anca\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 16pt;\"><strong>Ce po\u021bi s\u0103 ne spui despre tine Anca<\/strong>?<\/span><\/h2>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Sunt practician \u00een ale comunic\u0103rii, la 45 de ani am peste 20 de ani experien\u021b\u0103 \u00een comunicare si marketing. Am studiat Comunicare public\u0103 la Facultatea de jurnalist\u0103 si \u0219tiin\u021bele comunic\u0103rii cu master la SNSPA \u00een Publicitate \u0219i reclam\u0103<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Dup\u0103 care m-am \u00eendr\u0103gostit de lumea marketingului \u0219i am ajuns treptat s\u0103 lucrez \u00een companii interna\u021bionale unde m-am format ca profesionist. Am preluat \u00een ultimii 7-8 ani partea de PR pentru o mare companie<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cum-de-ai-hotarat-sa-schimbi-este-o-trecere-natural-a-sau-o-varianta-de-evolu\u021bie\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Cum de ai hot\u0103r\u00e2t sa schimbi? Este o trecere natural<span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>\u0103<\/strong><\/span> sau o variant\u0103 de evolu\u021bie?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Probabil m-ar fi ajutat dac\u0103 mi-a\u0219 fi planificat drumul carierei. Acum uit\u00e2ndu-m\u0103 \u00een spate regret c\u00e2nd am f\u0103cut lucrul \u0103sta. Poate c\u00e2\u0219tigam timp s\u0103 \u00eemi descop\u0103r mai devreme ce-mi place<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">La 18 ani eram convins\u0103 c\u0103 o s\u0103 fiu urm\u0103toarea Andreea Esca. Dar \u00een facultate mi-am dat seama c\u0103-mi place mult mai mult zona de rela\u021bii publice, de creare din imagine de companie, de brand, de reputa\u021bie \u0219i c\u0103tre asta m-am \u00eendreptat<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Ulterior marketing-ul a fost cel care a \u00eenglobat inclusiv partea asta de comunicare. Presupune mult mai multe lucruri de f\u0103cut pentru un brand: de la identificarea nevoilor consumatorilor, tendin\u021be p\u00e2n\u0103 la lansare in produc\u021bie si strategie de comunicare<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cat-de-important-este-brandul\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 16pt;\"><strong>C\u00e2t de important este brandul?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Depinde pe cine \u00eentrebi. Pe un om de marketing, cu siguran\u021b\u0103 DA, va zice \u201ee extrem de important pentru c\u0103 asta construie\u0219te\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">L\u0103s\u00e2nd gluma la o parte cred c\u0103 \u0219i pentru consumatori sunt foarte importante brandurile. Pentru c\u0103 avem tendin\u021ba s\u0103 ne ata\u0219\u0103m. Alegem cu sufletul de cele mai multe ori; evident \u00een func\u021bie de tipul de produs. Dar \u00eentotdeauna avem ni\u0219te preferin\u021be care nu vin doar din pre\u021bul care \u00eel are sau din calitatea produsului, ci din povestea pe care produsul \u00eel transmite.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cat-de-important-e-sa-ai-un-avatar-de-client-persoana-careia-de-adres-a-m\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>C\u00e2t de important e s\u0103 ai un avatar de client (persoana c\u0103reia de adres<span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>\u0103<\/strong><\/span>m)?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Cu siguran\u021b\u0103 e important s\u0103 ne g\u00e2ndim cu cine vorbim care sunt trand-urile \u0219i apoi s\u0103 identific\u0103m cele mai bune canale de comunicare. Pentru c\u0103 \u00een func\u021bie de canal stabilim \u0219i tipul de mesaj \u0219i formatul<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-exista-vreo-ora-anume-in-func\u021bie-de-industrie-in-care-sa-postez-in-social-media\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Exist\u0103 vreo or\u0103 anume \u00een func\u021bie de industrie \u00een care s\u0103 postez in social media?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Cu siguran\u021b\u0103 da. \u0218tii ce spuneai mai devreme depinde de grupul \u021bint\u0103. Pentru asta e nevoie de o cercetare foarte riguroas\u0103<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">In primul r\u00e2nd s\u0103 define\u0219ti foarte clar \u00een grupul &nbsp;\u0219i apoi s\u0103-i studiezi obiceiurile de consum \u0219i ce-i relevant pentru el. Atunci cu siguran\u021b\u0103 c\u0103 va rezulta ce vor, c\u00e2nd e disponibili s\u0103 primeasc\u0103 mesaje \u0219i ce mesaje sunt relevante.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cum evoluezi atunci cand descoperi ce iti place?\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/JJmUvpBE960?start=8&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dupa-marketing-ai-trecut-la-sustenabilitate\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 16pt;\"><strong>Dup\u0103 marketing ai trecut la sustenabilitate&#8230;<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Nu doar c\u0103 am trecut \u00een zona de sustenabilitate. Dar am trecut \u0219i \u00een zona de antreprenoriat. Dup\u0103 20 de ani de cultur\u0103 interna\u021bional\u0103 a venit momentul.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Sustenabilitatea e un domeniu \u00eenc\u0103 emergent, dar extrem de important. E comparabil cu GDPR, care ne-a lovit \u0219i a trebuit s\u0103 ne descurc\u0103m \u00eenv\u0103\u021b\u00e2nd cu to\u021bii &nbsp;Sustenabilitatea sigur e aici s\u0103 r\u0103m\u00e2n\u0103; suntem \u00eenc\u0103 \u00een momentul \u00een care form\u0103m speciali\u0219ti. Ei au nevoie foarte mare de informare de claritate \u0219i de stabilirea strategiilor \u0219i asta e direc\u021bia pe care am ales-o s\u0103 merg.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Folosindu-m\u0103 de expertiza pe care o am \u00een marketing \u0219i PR vreau s\u0103 m\u0103 concentrez s\u0103 ajut poten\u021biale clien\u021bi s\u0103-\u0219i defineasc\u0103 strategia de sustenabilitate \u0219i apoi s\u0103 reglementeze, s\u0103 \u00een\u021beleaga aceste nou trend.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dac-a-ar-fi-tineri-la-inceput-de-drum-care-se-gandesc-la-o-cariera-vezi-sustenabilitatea-ca-fiind-o-op\u021biune-de-viitor\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Dac<span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>\u0103<\/strong><\/span> ar fi tineri la \u00eenceput de drum care se g\u00e2ndesc la o carier\u0103, vezi sustenabilitatea ca fiind o op\u021biune de viitor<\/strong><\/span>?<\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Cu siguran\u021b\u0103 c\u0103 este de viitor. Pe de alt\u0103 parte lucrurile se fac de foarte mul\u021bi ani doar c\u0103 nu i-am pe nume, ci corporate&nbsp; responsibily sau \u00een alte feluri.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Acum suntem obliga\u021bi \u0219i prin lege s\u0103 le identific\u0103m, s\u0103 le definim \u0219i s\u0103 ne stabilim targeturi pe care s\u0103-l urm\u0103rim \u0219i s\u0103 le raport\u0103m. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-inseamna-sustenabilitate\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 16pt;\"><strong>Ce \u00eenseamn\u0103 sustenabilitate?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Sunt foarte multe defini\u021bii. Sustenabilitate \u00eenseamn\u0103 s\u0103 folosim resursele existente cu respect. Nu mai mult dec\u00e2t avem nevoie, p\u0103str\u00e2nd mereu \u00een minte c\u0103 \u0219i genera\u021biile viitoare au dreptul s\u0103 aib\u0103 acces la resursele respective.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-includem-aici-\u0219i-zona-economica\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Includem aici \u0219i zona economic\u0103?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Da da da. Sustenabilitatea are 3 mari arii: ESG unde<\/span><\/p>\n\n\n\n<ul style=\"margin: 0; margin-left: 25px; padding: 0; list-style-type: circle; font-family: Arial, sans-serif; color: #495055; font-size: 16px; line-height: 22px;\" type=\"disc\">\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt; font-weight: normal;\">E = mediu <\/span><\/li><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt; font-weight: normal;\"> S = social are accent pe oameni, angaja\u021bi, dar \u0219i furnizorii<\/span><\/li><li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt; font-weight: normal;\">  G = guvernanta, care include \u0219i partea economic\u0103<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aplic-a-m-sustenabilitatea-\u0219i-acasa\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Aplic<span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>\u0103<\/strong><\/span>m sustenabilitatea \u0219i acas\u0103?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">O da facem. Copiii mei sunt foarte \u00eenc\u00e2nta\u021bi. Cumva f\u0103r\u0103 s\u0103-mi dau seama ele fetele mele au \u00eenceput acum mul\u021bi ani c\u00e2nd erau gr\u0103dini\u021b\u0103. Pentru c\u0103 \u00eentr-o gr\u0103dini\u021b\u0103 normal\u0103 de sector 4 Bucure\u0219ti gunoiul era diferen\u021biat.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Acum avem 3 co\u0219uri de gunoi \u0219i c\u0103r\u0103m saci 2km \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103 pentru c\u0103 nu ni se ridic\u0103 gunoiul diferen\u021biat. Suntem foarte bucuroase c\u0103 producem compost si practic nu mai avem gunoi. Vine ma\u0219ina \u0219i pleac\u0103 de la poart\u0103 f\u0103r\u0103 nimic zilnic. E o mare realizare. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">De asemeni \u00eencerc\u0103m s\u0103 folosim ma\u0219ina c\u00e2t de pu\u021bin, s\u0103 folosim mijloace de transport in comun, mergem pe jos at\u00e2t c\u00e2t se poate, stingem lumina c\u00e2nd ie\u0219im din camer\u0103. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comunicare-marketing-sustenabilitate-care-ti-se-potrive\u0219te\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 16pt;\"><strong>Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te?<\/strong><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-daca-ar-fi-sa-dai-ni\u0219te-indica\u021bii-celui-care-ar-fi-sa-aleaga-dintre-comunicare-marketing-si-sustenabilitatea-ce-i-au-recomanda\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Dac\u0103 ar fi s\u0103 dai ni\u0219te indica\u021bii celui care ar fi s\u0103 aleag\u0103 dintre comunicare, marketing si sustenabilitatea, ce i-au recomanda?<\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">La mine a fost o descoperire \u00een timp pentru c\u0103 eu voiam s\u0103 fac teatru. N-am avut curaj s\u0103-mi urmez visul. Totu\u0219i \u00een momentul \u0103sta sunt \u00eemplinit\u0103. Acum doresc s\u0103 ajut \u0219i s\u0103 conteze ceea ce fac.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">M-am orientat c\u0103tre lucrurile care puteau s\u0103 m\u0103 duc\u0103 c\u00e2t mai aproape de visul original. Mi-a pl\u0103cut foarte mult partea de comunicare public\u0103, rela\u021bia cu oamenii, de a spune pove\u0219ti \u00eentr-un mod frumos pe care oamenii s\u0103-l perceap\u0103. Apoi s\u0103 ac\u021bioneze de exemplu s\u0103 cumpere produsul. M-ar fi ajutat s\u0103-mi stabilesc restul drumului, n-am f\u0103cut-o; dar cred c\u0103 nimic nu e \u00eent\u00e2mpl\u0103tor. Am ajuns s\u0103 descop\u0103r ce-mi place \u0219i s\u0103 le fac.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Deci dac\u0103 tinerii no\u0219tri ascult\u0103tori sau nu neap\u0103rat tinerii \u00ee\u0219i dau seama c\u0103 le place ceva foarte mult sau c\u0103 sunt buni la ceva e foarte important s\u0103 lucr\u0103m pe punctele noastre tari. E&nbsp; mult mai important dec\u00e2t s\u0103 \u00eencerc\u0103m s\u0103 dezvolt\u0103m ceva ce poate fi \u00eembun\u0103t\u0103\u021bit ceva de ne lipse\u0219te. Atunci facem cu drag, cu u\u0219urin\u021b\u0103 \u0219i rezultatele nu vor \u00eent\u00e2rzia s\u0103 se vad\u0103.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Am avut tot timpul g\u00e2ndul \u0103sta, oare cum ar fi fost dac\u0103 f\u0103ceam altceva. Acum sper ca fiica mea cea mare s\u0103 \u00eenceap\u0103 din toamn\u0103. Deci o s\u0103 v\u0103d la prima m\u00e2n\u0103.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Am c\u0103utat foarte multe cursuri, master unde s\u0103 m\u0103 specializez. Am urmat curs la London business school \u0219i studiile aprofundate care le urmez acum din \u00een cadrul Academiei rom\u00e2ne, un fel de master cred c\u0103 s-ar putea nu.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Cel mai mult conteaz\u0103 dac\u0103 v\u0103 place un domeniu \u0219i reu\u0219i\u021bi s\u0103 intra\u021bi \u0219i s\u0103 cre\u0219te\u021bi. Toate companiile au aceast\u0103 dorin\u021b\u0103 si nevoie de a-\u0219i cre\u0219te \u0219i p\u0103stra talentele. A\u0219a c\u0103 fa ce-ti place. Inv\u0103\u021ba de la cei care \u0219tiu \u0219i c\u0103uta ce cursuri ce vi se potrivesc. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-avut-un-declan\u0219ator-care-te-a-impins-sa-iei-decizia-de-a-trece-la-antreprenoriat\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Ai avut un declan\u0219ator care te-a \u00eempins s\u0103 iei decizia de a trece la antreprenoriat?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Era o idee cu care am cochetat de mult\u0103 vreme. Dar \u00een momentul \u00een care e\u0219ti angajat prins \u00een roti\u021bele de a face acela\u0219i lucru \u0219tii foarte clar ce a\u0219tept\u0103ri sunt de la tine \u0219i e\u0219ti bun pe ce faci nu ai neap\u0103rat curajul s\u0103 \u00eencerci.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">A\u0219a c\u0103 ocazia s-a ivit la \u00eenceputul acestui an c\u00e2nd postul meu a fost disponibilizat. Mi-am dat seama c\u0103 este universul si m-am apucat: \u201eDac\u0103 nici acum nu faci ce tot visezi, ce a\u0219tep\u021bi, nu trebuie mai mult\u201d. Mi-am luat inima \u00een din\u021bi \u0219i am \u00eenceput. Deja sunt \u00een a 2-a lun\u0103, sunt pe plus cu 50 de lei.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Sunt foarte \u00eenc\u00e2ntat\u0103 pentru c\u0103 m\u0103 g\u00e2ndeam ini\u021bial s\u0103-mi iau 1 pauz\u0103, s\u0103 m\u0103 g\u00e2ndesc cine sunt \u0219i ce vreau s\u0103 fac. Dar mi-au venit idei. Am vorbit cu oameni, am g\u0103sit entuziasm, &nbsp;deschidere \u0219i n-am putut s\u0103 stau.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-\u021bi-face-mai-mult-sa-faci-marketing-sustenabilitate-sau-pr\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 16pt;\"><strong>Ce-\u021bi face mai mult s\u0103 faci marketing, sustenabilitate sau PR?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te?<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Imi place s\u0103 g\u0103sesc o re\u021bet\u0103 de a le combina pe toate 3 pentru c\u0103 ele sunt cumva clar de limitate, cu bugete cu departamente specializate. G\u00e2nde\u0219te-te c\u00e2t de frumos poate s\u0103 fie s\u0103 planifici o lansare de produs care din start, \u00eenc\u0103 din design, s\u0103 \u021bin\u0103 seama de sustenabilitate, de economie circular\u0103 \u0219i apoi planul care te ajut\u0103 s\u0103 comunici. Pentru c\u0103 nu e nici un fel de ru\u0219ine a spune c\u0103 faci lucruri bune. Partea asta de comunicare mi se pare extraordinar de important\u0103, de a vorbi cu publicul pe care \u00eel ai pentru ca ei sa \u00een\u021beleag\u0103.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ce-ai-inva\u021bat-din-experien\u021ba-ta\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Ce ai \u00eenv\u0103\u021bat din experien\u021ba ta?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Cel mai important proiect pentru mine a fost c\u0103 am reu\u0219it s\u0103 lansez o gam\u0103 complet\u0103 de lactate ecologice \u00een 2015. Am fost deschiz\u0103tori de drumuri la momentul respectiv \u00eentr-o pia\u021b\u0103 aproape inexistent\u0103. Am format practic aceast\u0103 pia\u021b\u0103 pentru c\u0103 exista o lips\u0103 foarte mare de \u00eencredere din partea consumatorilor si de educare. S\u0103 \u00een\u021beleag\u0103 ce \u00eenseamn\u0103 ecologic \u0219i cum \u021binem cont de toat\u0103 legisla\u021bia European\u0103.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">De exemplu laptele ecologic trebuie s\u0103 vin\u0103 din ferma ecologica unde exist\u0103 audituri foarte severe periodice cel pu\u021bin o dat\u0103 pe an. Apoi &nbsp;perioada de conversie, de confec\u021bionat ecologic poate fi \u0219i de 3 ani pentru c\u0103 depinde \u0219i de furaje. Apoi urmeaz\u0103 mulsul vacilor, de depozitare, transportul, produc\u021bia, degustarea produsului \u0219i apoi c\u0103tre retailer. Toate astea trebuie controlate \u0219i m\u0103surate \u0219i certificate astfel \u00eenc\u00e2t ele s\u0103 r\u0103spund\u0103 cerin\u021belor \u00een europene. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Am lansat 15 produse \u0219i o complexitate de re\u021bete &nbsp;la fiecare. Am cercetat cu consumatorii conceptul, apoi re\u021beta, apoi un design, apoi pre\u021buri, business space-urile. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-care-a-fost-o-lec\u021bie-pentru-tine\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Care a fost o lec\u021bie pentru tine?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Am fost mult prea tem\u0103tori \u00een puterea brandului, adic\u0103 a mers mult mai bine dec\u00e2t ne-am a\u0219teptat. O problem\u0103 pentru c\u0103 \u00een continuare trebuie s\u0103 ai materiale \u0219i atunci rela\u021bia cu partenerii e extrem de important\u0103. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Fiecare proiect are o parte complicat\u0103, are obstacole pe care trebuie s\u0103 le dep\u0103\u0219e\u0219ti. Dar cumva cred c\u0103 \u021bine \u0219i de felul meu de a fi; <strong>\u00eentotdeauna caut solu\u021bii. N-am mers niciodat\u0103 la manager s\u0103 m\u0103 pl\u00e2ng \u201eAoleu m-am blocat aici\u201d ci \u201ev\u0103d urm\u0103toarele variante\u201d<\/strong><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cum-te-gasim\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 16pt;\"><strong>Cum te g\u0103sim?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Pe <a href=\"https:\/\/www.linkedin.com\/in\/ancamicaelatoana\/\">Linkedin<\/a> in primul r\u00e2nd, pe Facebook doar pentru prieteni. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Site-ul meu e \u00een lucru \u0219i se nume\u0219te esggrow.ro<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ceva-util-pentru-cei-care-asculta\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Ceva util pentru cei care ascult\u0103?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Un plan pe termen mediu \u0219i lung \u0219i s\u0103 te bucuri de fiecare mic succes. S\u0103 nu te lase cople\u0219it \u0219i s\u0103 nu uit\u0103m niciodat\u0103 de unde am plecat, unde ne propunem s\u0103 ajungem \u0219i ce am \u00eembun\u0103t\u0103\u021bit la noi. Sunt zile mai grele, zile mai u\u0219oare.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">G\u00e2nde\u0219te-te \u00eentotdeauna de cine ai avea nevoie pentru orice fel de proiect personal sau profesional, la \u0219coal\u0103. Identific\u0103 oamenii cei mai potrivi\u021bi \u0219i cere-le ajutor. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-avut-vreodata-un-moment-in-care-te-ai-gandit-sa-abandonezi\"><strong><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Ai avut vreodat\u0103 un moment \u00een care te-ai g\u00e2ndit s\u0103 abandonezi?<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Da am destul de des g\u00e2nduri din astea pentru c\u0103 sunt un perfec\u021bionist\u0103. Presiunea asta o pun asupra mea din copil\u0103rie tocilar\u0103 de ga\u0219c\u0103 \u00eentr-un fel. Uit\u00e2ndu-m\u0103 in urm\u0103 \u00eemi dau seama c\u0103 am f\u0103cut foarte bine adic\u0103 ar trebui s\u0103 m\u0103 bucur de realiz\u0103rile mele. S\u0103 m\u0103 bucur de faptul c\u0103 am reu\u0219it s\u0103 \u00eemi fac o carier\u0103, c\u0103 m-am descurcat mam\u0103 singur\u0103 cu 2 copiii pe care i-am f\u0103cut aproape oameni mari. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Am cumva convingerea c\u0103 lucrurile se a\u0219az\u0103 bine \u0219i c\u0103 nu trebuie s\u0103 for\u021bez nimic dac\u0103 nu se concretizeaz\u0103. De exemplu un contract cu un poten\u021bial client, atunci va ap\u0103rea un altul. Nu disper. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">M-am apucat \u0219i de tot felul de cursuri. Am f\u0103cut curs de trainer sunt proasp\u0103t de absolventa. Am in plan \u0219i s\u0103 m\u0103 duc c\u0103tre companii, care nu au personal specializat \u00een sustenabilitate, c\u0103rora s\u0103 le povestesc printr-un training, workshop \u00een func\u021bie de nevoile lor \u0219i s\u0103-i ajut dac\u0103 \u00ee\u0219i doresc s\u0103-\u0219i contureze o strategie de sustenabilitate. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">In afar\u0103 de asta am f\u0103cut \u0219i cursuri de masaj \u0219i m-am g\u00e2ndit c\u0103 dac\u0103 nu o s\u0103 mearg\u0103 nimic din tot ce \u0219tiu s\u0103 fac atunci o s\u0103 pot s\u0103 c\u00e2\u0219tig p\u00e2inea de zi cu zi folosindu-mi m\u00e2inile.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-si-cu-familia-cum-este-te-sus\u021bine\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\"><strong>Si cu familia cum este, te sus\u021bine?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">E mai complicat de at\u00e2t c\u0103 mai avem \u0219i 4 pisici \u0219i 1 c\u0103\u021bel. Suntem singure de 11 ani. E deja asta e normalitatea pentru noi \u0219i ne descurc\u0103m. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Suntem foarte apropiate \u0219i vorbim c\u00e2t se poate de mult. Am \u00eencercat s\u0103 le inspir fetelor mele comunicarea; sunt al\u0103turi de ele pentru orice situa\u021bie. Nu le-am solicitat foarte tare s\u0103 m\u0103 ajute pentru c\u0103 e important am s\u0103 se concentreze pe \u0219coal\u0103. Asa a f\u0103cut \u0219i mama cu mine.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Legat de antreprenoriat m\u0103 sus\u021bin foarte tare \u0219i chiar am fost foarte emo\u021bionata c\u0103 am f\u0103cut \u0219edin\u021b\u0103, a\u0219a pe modelul corporate \u0219i le-am explicat care sunt op\u021biunile. Le-am zis ce vreau s\u0103 fac \u0219i au zis c\u0103 n-au niciun fel de dubii c\u0103 o s\u0103 ne descurc\u0103m. Fata cea mare mai ales o s\u0103 urmeze cursurile de marketing si o s\u0103 m\u0103 ajute cu ce trebuie s\u0103 fac. Deci cel pu\u021bin social media o am asigurata. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">De-a lungul experien\u021bei mele am fost manager colegilor &nbsp;am crescut destul de mul\u021bi oameni \u0219i m\u0103 g\u00e2ndesc \u201ece poate fi mai bun \u0219i mai frumos dec\u00e2t s\u0103-mi ajut propriul copii transmi\u021b\u00e2ndu-le ce am in cap, mai departe s\u0103 aleag\u0103. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-ce-masura-conteaza-brandingul-personal-in-via\u021ba-de-zi-cu-zi-ca-angajat-\u0219i-ca-antreprenor\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 16pt;\"><strong>In ce m\u0103sur\u0103 conteaz\u0103 <a href=\"https:\/\/lunif.com\/blog\/planul-de-cariera\/\">brandingul<\/a> personal \u00een via\u021ba de zi cu zi ca angajat \u0219i ca antreprenor?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Sunt convins\u0103 c\u0103 e foarte important \u0219i de chestia asta am fost con\u0219tient\u0103 de mica. \u00cenainte s\u0103 fac vreo prostie in adolescent\u0103 m\u0103 g\u00e2ndeam <strong>\u201eEu acum \u00eemi creez propria mea istorie. Dac\u0103 o s\u0103 m\u0103 g\u00e2ndesc peste nu \u0219tiu c\u00e2\u021bi ani la chestia asta o sa mi fie ru\u0219ine? Cum o sa ma simt?\u201d<\/strong> M-a ajutat s\u0103 \u00eemi \u021bin capul pe umeri. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Cred cu t\u0103rie c\u0103 e important s\u0103 ai o imagine care ideal trebuie s\u0103 fie c\u00e2t de aproape de realitate pentru c\u0103 nu po\u021bi s\u0103 stai tot timpul cu o masc\u0103; trebuie s\u0103 fii autentic \u0219i s\u0103 \u00ee\u021bi p\u0103strezi traiectoria. Adic\u0103 s\u0103 \u00eencerci s\u0103 g\u00e2nde\u0219ti c\u00e2t mai sus pentru c\u0103 doar a\u0219a po\u021bi s\u0103 ajungi.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gandul-cu-care-ai-venit-astazi-alaturi-de-noi\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 16pt;\"><strong>G\u00e2ndul cu care ai venit ast\u0103zi al\u0103turi de noi?<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">E important cum spuneam s\u0103 v\u0103 g\u00e2ndi\u021bi ce v\u0103 place \u0219i s\u0103 g\u0103si\u021bi modalitatea de a v\u0103 dezvolta direc\u021bia aia. Pentru c\u0103 \u00een momentul \u00een care pui suflet \u00een ce faci nu te plictise\u0219ti, nu ajungi bolnav, nu ajungi la depresie. Nu e u\u0219or neap\u0103rat, nu e totul \u00een via\u021ba roz unicorn \u0219i stelu\u021be. Dar e mult mai u\u0219or \u00een momentul \u00een care e\u0219ti e aproape de sufletul t\u0103u activitatea zilnic\u0103.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">C\u00e2ndva m-au invitat la fiica mea cea mare s\u0103 le povestesc de profesie. Le-am desenat piramida nevoilor \u0219i dedesubt probabil c\u0103 a\u021bi v\u0103zut gluma <strong>\u201eAll I need is love\u201d.<\/strong> De fapt \u00eenainte de toate celelalte nevoi. Cu c\u00e2t ne d\u0103m seama mai devreme ce ne place \u0219i nu suntem neap\u0103rat influen\u021ba\u021bi de trenduri sau de p\u0103rin\u021bi atunci drumul e mai rapid. Important e s\u0103 te cuno\u0219ti \u0219i s\u0103 fii foarte atent la tine. I\u021bi dai seama ce atinge coardele tale sensibile \u0219i s\u0103 te duci \u00een direc\u021bia respectiv\u0103. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">Apoi domenii de munc\u0103 pot fi o gr\u0103mad\u0103 de la comunicare la produc\u021bie. Cu \u00eencredere \u0219i perseveren\u021b\u0103 \u0219i pa\u0219i mici. S\u0103-i anivers\u0103m pe fiecare s\u0103 ne bucur\u0103m tare, precum in metoda <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kaizen\">kaizen<\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">***<\/span><\/h2>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">I\u021bi mul\u021bumim foarte mult Anca c\u0103 ai fost ast\u0103zi al\u0103turi de noi \u0219i pentru indica\u021biile primite <strong>Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te?<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">A\u0219tept\u0103m s\u0103 ne spune\u021bi: cum vi se pare, ce \u00eentreb\u0103ri ave\u021bi pentru Anca. V\u0103 poate r\u0103spunde prin comentariile pe care le ve\u021bi l\u0103sa. <\/span><\/p>\n\n\n\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">V<span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt;\">\u0103<\/span> mul\u021bumim \u0219i ne revedem data viitoare!<\/span><\/p>\n\n\n\n<p><!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/slim-10_7_dtp.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n#mc_embed_signup { background: #FFCC00; clear: left; font: 14px Helvetica, Arial, sans-serif; }\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/lunif.us20.list-manage.com\/subscribe\/post?u=50bdb0068a9ac5ebef8da6255&amp;id=325f87846c\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n<div id=\"mc_embed_signup_scroll\">\n<label for=\"mce-EMAIL\" style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 12pt; display: block; margin-bottom: 10px;background-color:#FFCC00;\">Aboneaz\u0103-te la newsletter pentru a fi primul<\/label>\n<div style=\"display: flex; align-items: baseline;\">\n<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"Adresa de e-mail\" required=\"\" style=\"width: 70%; padding: 8px; box-sizing: border-box; margin-bottom: 10px; color: #333; background-color: #fff; border: 1px solid #ccc; border-radius: 4px;\">\n<button style=\"background-color:red; border-color:white; color:white; padding: 8px;\">M\u0103 abonez<\/button>\n<\/div>\n<br> <!-- Add a line break after the input field -->\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_50bdb0068a9ac5ebef8da6255_325f87846c\" tabindex=\"-1\" value=\"\"><\/div>\n<label for=\"mce-EMAIL\" style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #000000; font-size: 8pt; display: block; margin-bottom: 10px;\"> Aten\u021bie! Verific\u0103 primirea emailului \u00een spam sau bulk. <\/label>\n<div class=\"optionalParent\">\n<div class=\"clear foot\">\n<!-- Remove the button from here -->\n<\/div>\n<\/div>\n<\/div>\n<\/form>\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ast\u0103zi te invit sa continu\u0103m drumul spre dezvoltare profesional\u0103 al\u0103turi de un invitat Anca Roman care o s\u0103 ne spun\u0103 c\u00e2teva cuvinte foarte frumoase despre cele 3 meserii pe care le practic\u0103: Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te? Ce po\u021bi s\u0103 ne spui despre tine Anca? Sunt practician \u00een ale comunic\u0103rii, la 45 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3360,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-3358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole-pentru-cursanti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te? - Lunif<\/title>\n<meta name=\"description\" content=\"Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te?\" \/>\n<meta property=\"og:description\" content=\"Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/\" \/>\n<meta property=\"og:site_name\" content=\"Lunif\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lunif.up\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-01T13:33:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T13:36:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lunif.com\/blog\/wp-content\/uploads\/2024\/04\/template-podcast-s3.ep_.05-anca-roman-sustenabilitate-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lunif.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lunif.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/\"},\"author\":{\"name\":\"Lunif.com\",\"@id\":\"https:\/\/lunif.com\/blog\/#\/schema\/person\/9d235962ed9ef5eb252a9566635572d1\"},\"headline\":\"Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te?\",\"datePublished\":\"2024-05-01T13:33:19+00:00\",\"dateModified\":\"2024-05-01T13:36:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/\"},\"wordCount\":2967,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lunif.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/lunif.com\/blog\/wp-content\/uploads\/2024\/04\/template-podcast-s3.ep_.05-anca-roman-sustenabilitate-1.jpg\",\"articleSection\":[\"Cursant\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/\",\"url\":\"https:\/\/lunif.com\/blog\/comunicare-marketing-sustenabilitate-care-ti-se-potriveste\/\",\"name\":\"Comunicare, marketing, sustenabilitate, care \u0163i se potrive\u0219te? 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